WITHOUT CGP
A well-produced podcast.
Your team records and produces the client's podcast episodes.
The client gets your expertise. Connecting the podcast to other business initiatives may depend on their own team.
MARKETING PARTNERS
You deliver the expertise. Help clients see the bigger opportunity.
CGP helps connect your SEO, video, website and other marketing services to your clients' business priorities through fractional CMO guidance.
WITH CGP
A podcast connected to a growth priority.
In a monthly strategy meeting, Tony learns the client is attending an industry trade show.
He suggests interviewing customers, prospects or industry leaders there, then connecting the recordings to sales follow-up. Your team brings the production expertise.
Illustrative partnership example. On-location production and event access would be agreed with the client and production team.
THE STRATEGIC CONNECTION
Your work is part of a bigger business conversation.
Your clients may have excellent specialists, but limited time or leadership to connect their work to yours. Upcoming events, sales priorities and new market opportunities can stay disconnected from the services they already buy.
Tony brings the executive perspective to help clients decide how to put your expertise to work.
That gives you a clearer connection to client priorities and a way to identify relevant opportunities for future work. It can also strengthen the case for continuing or expanding work that supports those priorities.
WHERE WE CAN WORK TOGETHER
Specialist expertise. Shared direction.
CGP provides the strategic guidance around your delivery. Here is what that can look like across different services.
SEO & content
Connect search topics and landing pages to priority markets, buyer questions and what sales is hearing from prospects.
Video & podcasts
Expand the use of content such as around trade shows, customer conversations, launches, and sales follow-up, so production serves more business purposes.
Websites & creative
Find out about the next target buyer, positioning, or market and tie it to an investment in a website addition or rebuild tied to goals they may not bring up with you.
Social media
Connect the content calendar to commercial priorities and give the client a more ways to integrate what gets published.
AI & automation
Identify new business process, constraints and and opportunities to automate.
START WITH ONE CLIENT
A practical way to test the fit.
Begin with a client who values your work and could benefit from broader commercial guidance.
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01 / IDENTIFY THE NEED
Talk through the situation.
You and Tony discuss where the client needs direction, where work is getting stuck and whether CGP could help.
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02 / AGREE THE ROLES
Define the engagement.
Agree the client introduction, scope, responsibilities and commercial arrangement before work begins.
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03 / CONNECT THE WORK
Guide the next decisions.
Through monthly executive guidance, Tony helps the client review priorities, connect activities and decide what deserves attention next.
Monthly coaching provides advice and direction. Project management, vendor oversight and hands-on execution can be scoped separately when needed. The client approves additional investments and work.
A FEW PRACTICAL QUESTIONS
Clarity before collaboration.
Will CGP replace any of our services?
The partnership is designed to complement your expertise. Tony gives candid advice on what fits the client's goals. That may mean continuing, adapting, expanding or stopping an activity, based on its value to the client.
Who manages the client relationship?
We agree responsibilities before the introduction. Your team delivers its specialist services; CGP provides the agreed strategic guidance. Communication and client access are defined together.
Is this a referral or white-label arrangement?
We can discuss the structure that fits the client and your business. Branding, fees and any referral arrangement are agreed before the engagement starts.
What does it cost?
Monthly coaching starts at $1,000. The investment depends on the scope of CGP's involvement. We define that before work begins, with your specialist services priced separately.