B2B growth strategy & Fractional CMO leadership
Put commercial experience into your next move, before you commit.
Planning a hire, choosing a marketing provider, launching a campaign or building a CRM? Talk it through with Tony. Draw on experience across sales, marketing and operations to strengthen your next investment.
- Stronger growth
- Better spending decisions
- Work that moves forward
With the Macarthur Business Alliance
Commercial value in practice
Lower costs. Better capabilities. More leads.
CGP’s client work shows how better decisions can improve both spending and the business it supports.
Stop overspending on SEO.
An owner feared losing customers by changing providers. CGP compared delivery with commitments and found execution centered on technical audits rather than the new pages and content expected.
We preserved useful research and helped replace the $4,000-per-month program with a focused $500-per-month solution.
Business value: $3,500 less in comparable monthly spending, with a clearer basis for evaluating the work.
Pay less for a more capable CRM.
A client reduced annual CRM fees by $7,200 while gaining additional functionality that would have cost $30,000 with the existing supplier.
Business value: Lower recurring fees and access to the added capabilities without buying the incumbent’s $30,000 option.
The annual fee reduction and the avoided functionality cost are separate benefits.
Rebuild the path to new customers.
An attorney’s website was hacked and Google Ads stopped working. CGP coordinated a $900 cleanup, then put maintenance and ongoing SEO support in place.
Business value: Leads doubled in months two and three after the hack compared with the months before it.
Read the attorney caseTurn leadership alignment into savings.
A food and beverage manufacturer needed a shared way to prioritize projects through a generational leadership transition. CGP helped leaders establish common direction and visibility.
Follow-on spending analysis identified and implemented $100,000 in annual savings within the first few months.
Business value: Better resource decisions followed by implemented cost reductions.
A LEADER’S PERSPECTIVE
Better judgment about where to invest.
Kevin O’BrienEVP Business Development, The Integritus Group“Tony helped us bring focus and structure to our marketing and growth strategy. Rather than recommending more marketing or expensive agencies, he helped us build a lean, targeted program aligned with our business priorities and budget. His approach has delivered real results, including greater digital credibility and inbound inquiries from companies discovering us through search and AI.”
WHEN TO BRING CGP IN
Bring sales, marketing and operational experience to your next move.
Planning a hire, choosing a marketing provider, launching a campaign or building a CRM?
Draw on experience across sales, marketing and operations to sharpen what you ask for, identify the capabilities you need and make better use of resources already in your business, while the decisions are still flexible.
Talk through your next move with Tony01 / DIRECTION
Too many opportunities. No shared priority.
Your team needs a clear way to decide which markets, products, or customers deserve attention.
02 / INVESTMENT
More activity. Unclear commercial value.
Spending on people, vendors and tools continues without a clear ROI.
03 / ALIGNMENT
Capable teams. Competing assumptions.
Sales, marketing, and product teams see the challenge differently and are not aligned smoothly.
04 / FOLLOW-THROUGH
A plan that keeps losing momentum.
Important initiatives stall because ownership, resources and accountability are unclear.
THREE WAYS TO WORK WITH US
The right level of involvement for the decision ahead.
ONGOING EXECUTIVE LEADERSHIP
Fractional CMO
Leadership
Reduce waste. Focus growth.
Keep the work moving.
A DEFINED BUSINESS QUESTION
Strategic Marketing
Projects
Get a clear recommendation before the next investment.
MONTHLY EXECUTIVE GUIDANCE
Fractional CMO
Coaching
Avoid costly detours and make better marketing decisions.
Your first two months with CGP
Know what you’re funding. Decide with confidence. See changes moving.
Where is our money and time going?
A consolidated spending and activity picture.
Providers, software, campaigns, events, staff effort, contract commitments and available results brought together. You can see the cost of current activities and the information needed to judge their contribution.
What should we keep, stop or change?
Documented decisions tied to your goals.
Recommendations explain what to retain, improve, redirect, end or investigate. You have a practical basis for provider discussions, renewals and resource decisions.
Who is making the changes happen?
Approved improvements in motion.
Tony directs agreed work with your team, providers and CGP’s marketing associate. Named owners, progress and next actions make accountability visible. Changes can begin while interviews and research continue.
How do we keep the learning and decisions usable?
A working decision record in your GTM Workspace.
Spending, findings, decisions, responsibilities and open questions live together. We begin building your business and customer reference so future work can use what has already been learned.
Founder, Client Growth Partners
“His unique approach sits right in the middle of being process-oriented and being people-oriented, so he has a great way of communicating complex and foreign ideas through simple and familiar terms.”
Andrew Digiacomo · Owner, Bluefire Marketing
A practical way forward
Turn what your team knows into decisions it can act on.
Decide what to stop, start or continue.
Review current activities, investments, sales performance and resources. Identify what deserves support, what needs to change and where to redirect effort.
Prioritize the right growth opportunity.
Evaluate the product or service, target market and buyer. Pressure-test customer needs, differentiation, commercial potential and your ability to execute.
Align the team and lead the work.
Translate priorities into responsibilities, resources and measures. In leadership engagements, Tony helps address obstacles, maintain accountability and adjust as results come in.
The level of execution support depends on your engagement. Coaching provides guidance; ongoing leadership includes agreed involvement in delivery.
JUDGMENT. LEADERSHIP. FOLLOW-THROUGH.
What people who have worked with Tony say.
CROSS-FUNCTIONAL LEADERSHIP
Mihai ManitiuHead of Strategic Marketing and New Business Development at BASF“Tony combines sharp strategic thinking with real discipline: clear direction, honest communication, and follow-through on every commitment.”
Engagement context (summary)In BASF’s lubricants business, the work connected a common commercial strategy with resource decisions, account-based marketing, sales relationships and reassessment of R&D initiatives.
Expertise & execution
Edward FosterPrincipal, Precision Digital“The level of expertise and professionalism that Tony brought to the project was as good as I’ve seen in 21+ years working in digital marketing and infrastructure.”
Engagement context (summary)At a private equity portfolio company consolidating five acquired businesses, Tony helped restart a stalled e-commerce initiative and brought in Ed as an independent SEO specialist to strengthen the request for proposals and review vendor submissions.
See how strategic judgment and alignment translate into practical work.
MEET TONY SIMAS, MBA
Commercial experience.
A practical way with people.
Tony’s experience spans market segment management, product management, sales, manufacturing operations consulting and management consulting.
He brings more than 20 years of experience to growth questions across B2B industries, including manufacturing, chemicals, coatings, plastics and technology.
PRIOR CAREER EXPERIENCE
Planning a leadership session or industry event?
Ask about speaking and workshops ›
BEFORE WE TALK
A few questions you may be considering.
Start with the business situation. We can determine which level of support makes sense.
How do I know which engagement I need?
Choose leadership when you need ongoing direction and execution accountability; a strategic project when you need to answer a defined question or deliver a scoped initiative; coaching when your team can execute and you want executive guidance. The first conversation can help clarify the fit.
Will Tony work with our existing team and agencies?
Yes. CGP’s leadership model connects agreed internal teams and outside specialists around business priorities. The work can involve sales, marketing, product and other relevant functions. Responsibilities and the extent of vendor oversight are defined in the engagement.
Does monthly coaching include implementation?
Monthly coaching starts at $1,000 and provides advice and direction. Project management, vendor oversight, hands-on implementation, SEO and social media delivery are separately defined services.
Can we start with a specific growth question?
Yes. Strategic projects can assess an opportunity, product or service, investment, vendor or defined initiative. Each has an agreed business question, scope, deliverables, investment and endpoint. The published project range is $3,500 to $25,000 depending on research and validation.
What types of businesses does CGP focus on?
Established B2B companies that need clearer growth priorities, investment decisions and alignment. Tony’s published sector experience includes manufacturing, chemicals, coatings, plastics, automotive and technology.
Speaking engagements / Anchor presentations
Help your audience turn conference ideas into action.
An anchor presentation helps participants connect what they have learned throughout your conference to the decisions, people and practical steps needed to put it to work.
Whether the opportunity is AI, a new CRM or an e-commerce initiative, adoption takes more than a good idea. Tony helps attendees build the confidence and tools to:
- Persuade their leadership. Connect the idea to business priorities and make a practical case for support.
- Prioritize the right initiatives. Decide what deserves attention, resources and a realistic first step.
- Get people to adopt the change. Understand concerns, involve the right colleagues and turn agreement into action.
Tony draws on experience changing global operating models, leading the redesign and adoption of a $1 billion budget model, and helping businesses large and small adopt digital tools, including CRM and e-commerce.
“Tony has a great stage presence.”
START WITH THE DECISION IN FRONT OF YOU
What needs to be clearer before your next growth investment?
Talk with Tony about the opportunity, the constraints and the support your team needs to move forward.