B2B GROWTH STRATEGY & EXECUTION LEADERSHIP
Find the right
growth opportunity.
Align your team
to deliver.
CGP helps established B2B companies choose where to grow, decide where to invest, and align sales, marketing and other relevant teams to deliver.
ACADEMIC, ADVISORY & PROFESSIONAL ENGAGEMENTS
Experience that stays connected.
Fordham Gabelli
School of Business
Adjunct Professor
Long Island Manufacturing
Extension Partnership
At Stony Brook University
Expert Consultant
Green Seal
Technical & Policy Advisor
The Alternative Board
Member
H7
Member
WHEN TO BRING CGP IN
Before the next investment, get clear on the growth problem.
Another hire, campaign or technology can help. First, make sure it addresses what is actually holding your business back.
See how we approach this the work01 / DIRECTION
Too many opportunities. No shared priority.
Your team needs a clear way to decide which markets, products or customers deserve attention.
02 / INVESTMENT
More activity. Unclear commercial value.
Spending on people, vendors and tools continues without a clear reason for what to fund next.
03 / ALIGNMENT
Capable teams. Competing assumptions.
Sales, marketing and product teams see the challenge differently and struggle to agree on the work.
04 / FOLLOW-THROUGH
A plan that keeps losing momentum.
Important initiatives stall because ownership, resources and accountability are unclear.
A LEADER’S PERSPECTIVE
Better judgment about where to invest.
Kevin O’BrienEVP Business Development, The Integritus Group“Tony helped us bring focus and structure to our marketing and growth strategy. Rather than recommending more marketing or expensive agencies, he helped us build a lean, targeted program aligned with our business priorities and budget. His approach has delivered real results, including greater digital credibility and inbound inquiries from companies discovering us through search and AI.”
THREE WAYS TO WORK WITH TONY
The right level of involvement
for the decision ahead.
Bring Tony in to lead over time, answer a defined business question, or advise you on the decisions you own.
ONGOING EXECUTIVE LEADERSHIP
Fractional CMO
Leadership
Set direction. Align resources.
Stay involved through execution.
Tony works with your leadership team to evaluate growth opportunities, establish priorities and guide agreed internal teams and outside specialists through the work.
Appropriate whenYou need ongoing commercial marketing leadership and accountability without hiring a full-time CMO.
Monthly retainer, scoped to your needs
Approximately 4 to 6 executive hours per week, over 6 to 24+ months.
Explore leadershipA DEFINED BUSINESS QUESTION
Strategic Marketing
Projects
Get a clear recommendation before the next investment.
Evaluate a growth opportunity, investigate an underperforming offering, assess marketing or vendor investments, or deliver a defined initiative.
Appropriate whenYou have a specific question or initiative that needs focused expertise, an agreed scope and a clear endpoint.
$3,500 to $25,000 per project
Scope depends on research and validation. Deliverables and fee agreed before work begins.
Explore strategic projectsMONTHLY EXECUTIVE GUIDANCE
Fractional CMO
Coaching
Make better marketing decisions with an experienced sounding board.
Work directly with Tony to review results, evaluate spending, challenge assumptions and decide what deserves attention next.
Appropriate whenYou or your team can execute, and want experienced guidance on direction, priorities and resource decisions.
Monthly coaching from $1,000
Advice and direction. Execution, project management and specialist services are separately scoped.
Discuss monthly coaching
“His unique approach sits right in the middle of being process-oriented and being people-oriented, so he has a great way of communicating complex and foreign ideas through simple and familiar terms.”
Andrew Digiacomo · Owner, Bluefire Marketing
A PRACTICAL WAY FORWARD
Turn what your team knows into decisions it can act on.
Decide what to stop, start or continue.
Review current activities, investments, sales performance and resources. Identify what deserves support, what needs to change and where to redirect effort.
Prioritize the right growth opportunity.
Evaluate the product or service, target market and buyer. Pressure-test customer needs, differentiation, commercial potential and your ability to execute.
Align the team and lead the work.
Translate priorities into responsibilities, resources and measures. In leadership engagements, Tony helps address obstacles, maintain accountability and adjust as results come in.
The level of execution support depends on your engagement. Coaching provides guidance; ongoing leadership includes agreed involvement in delivery.
JUDGMENT. LEADERSHIP. FOLLOW-THROUGH.
What people who have worked with Tony say.
CROSS-FUNCTIONAL LEADERSHIP
Mihai ManitiuHead of Strategic Marketing and New Business Development at BASF“Tony combines sharp strategic thinking with real discipline: clear direction, honest communication, and follow-through on every commitment.”
Engagement context (summary)In BASF’s lubricants business, the work connected a common commercial strategy with resource decisions, account-based marketing, sales relationships and reassessment of R&D initiatives.
Expertise & execution
Edward FosterPrincipal, Precision Digital“The level of expertise and professionalism that Tony brought to the project was as good as I’ve seen in 21+ years working in digital marketing and infrastructure.”
See how strategic judgment and alignment translate into practical work.
MEET TONY SIMAS, MBA
Commercial experience.
A practical way with people.
Tony’s experience spans market segment management, product management, sales, manufacturing operations consulting and management consulting.
He brings more than 20 years of experience to growth questions across B2B industries, including manufacturing, chemicals, coatings, plastics and technology.
PRIOR CAREER EXPERIENCE
Planning a leadership session or industry event?
Ask about speaking and workshops ›
BEFORE WE TALK
A few questions you may be considering.
Start with the business situation. We can determine which level of support makes sense.
How do I know which engagement I need?
Choose leadership when you need ongoing direction and execution accountability; a strategic project when you need to answer a defined question or deliver a scoped initiative; coaching when your team can execute and you want executive guidance. The first conversation can help clarify the fit.
Will Tony work with our existing team and agencies?
Yes. CGP’s leadership model connects agreed internal teams and outside specialists around business priorities. The work can involve sales, marketing, product and other relevant functions. Responsibilities and the extent of vendor oversight are defined in the engagement.
Does monthly coaching include implementation?
Monthly coaching starts at $1,000 and provides advice and direction. Project management, vendor oversight, hands-on implementation, SEO and social media delivery are separately defined services.
Can we start with a specific growth question?
Yes. Strategic projects can assess an opportunity, product or service, investment, vendor or defined initiative. Each has an agreed business question, scope, deliverables, investment and endpoint. The published project range is $3,500 to $25,000 depending on research and validation.
What types of businesses does CGP focus on?
Established B2B companies that need clearer growth priorities, investment decisions and alignment. Tony’s published sector experience includes manufacturing, chemicals, coatings, plastics, automotive and technology.
START WITH THE DECISION IN FRONT OF YOU
What needs to be clearer before your next growth investment?
Talk with Tony about the opportunity, the constraints and the support your team needs to move forward.
SPEAKING ENGAGEMENTS
Anchor Speaking Engagements
Ensure your participants leave with the confidence and tools to turn their new knowledge into action.
Includes skills to persuade their leadership, prioritize initiatives, and drive change.
“Tony has a great stage presence”