Find the Right Growth Opportunity. Align Your Team to Deliver.
Before hiring another salesperson, launching another marketing campaign, or investing in AI automation, make sure you know what’s actually holding growth back.
Client Growth Partners helps established B2B companies identify where to grow, decide where to invest, and align their teams around an actionable plan.
Led by Tony Simas, MBA, CGP provides fractional CMO leadership, strategic projects, and executive coaching. Based on Long Island, New York, we bring experienced commercial leadership to companies that need clear direction and follow-through.
Advisory & Academic Engagements
FROM GROWTH QUESTIONS TO CLEAR, EXECUTABLE DECISIONS
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Growth rarely stalls because your company lacks ideas. More often, leadership has too many competing priorities, sales and marketing are working from different assumptions, and no one has a clear way to decide what deserves more time, money, or attention.
CGP works alongside your leadership team as an independent go-to-market decision layer. We identify where growth is actually constrained, pressure-test the available options, and turn what your team already knows about customers, markets, products, sales, and vendors into a practical system for making better decisions.
Diagnose before spending Identify the real growth constraint before adding another campaign, vendor, hire, or technology.
Prioritize with evidence Decide what to stop, start, continue, or defer based on business impact, confidence, and risk.
Build a system your company owns Connect leadership, sales, marketing, and outside partners around shared priorities, while keeping the market knowledge and decisions inside your business.
Outcome: Faster decisions, less wasted spend, clearer accountability, and a GTM system that gets smarter instead of starting over.
More Resources Won't Solve the Wrong Problem
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When growth slows, companies often respond by adding another salesperson, investing in technology, hiring a marketing agency, or launching another campaign. Those investments can be valuable, but only when they address the right business problem. The real constraint may be an unattractive market, unclear competitive differentiation, an underperforming product, disconnected sales and marketing priorities, or a lack of accountability for execution.
- You may recognize these challenges:
- Growth initiatives compete for limited time, money, and people.
- Sales, marketing, and product teams disagree about priorities.
- Marketing spending continues without clear evidence of its contribution.
- New hires, vendors, and technology add activity without resolving underlying issues.
- Important initiatives lose momentum because ownership and follow-through are unclear.
- CGP helps leadership teams understand the constraints, evaluate their options, and focus resources on the work that matters most.
Strategy Is Only Valuable When the Team Delivers
Leadership that Energizes Teams
“Tony’s optimism in the face of challenge is infectious with teams.”
Claus Jacobs - Vice President of Business Management, BASF
Bridging People & Process
“His unique approach sits right in the middle of being process-oriented and being people-oriented, so he has a great way of communicating complex and foreign ideas through simple and familiar terms.”
Andrew Digiacomo - Owner, Bluefire Marketing
Leadership Under Pressure
“Tony helps teams rise above the fray to solve problems.”
Consulting Partner
Marketing Excellence & Execution
“The level of expertise and professionalism that Tony brought to the project was as good as I’ve seen in 21+ years working in digital marketing and infrastructure.”
Edward Foster - Principal, Precision Digital
Transformational Leadership
“One of Tony’s notable strengths is his talent for helping our teams fully develop and refine their ideas. He skillfully applies frameworks that take our deliverables to new heights, consistently surpassing our client’s expectations.”
Seth Snyder - Consulting Director
Empowering Others
“Tony is kind and understanding. And most importantly, he showed me the inside ropes, gave me tutorials on internal resources I could tap into.”
Team Member
Strategic Clarity & Smarter Marketing Investment
“Tony helped us bring focus and structure to our marketing and growth strategy. Rather than recommending more marketing or expensive agencies, he helped us build a lean, targeted program aligned with our business priorities and budget. His approach has delivered real results, including greater digital credibility and inbound inquiries from companies discovering us through search and AI.”
Kevin O'Brien - EVP Business Development, The Integritus Group
Cross-Functional Growth Leadership at BASF
“During a strategic engagement in BASF’s lubricants business, Tony helped a cross-functional team align behind a common commercial strategy.
The work extended beyond marketing campaigns. It included maximizing resources, developing account-based marketing plans, establishing service-level agreements, reassessing long-running R&D initiatives, and helping sales teams evaluate the strength of strategic customer relationships.
The engagement brought approximately 15+ managers into alignment around the strategy, including difficult decisions about where the organization should no longer invest.”
“Tony combines sharp strategic thinking with real discipline: clear direction, honest communication, and follow-through on every commitment.”
Mihai Manitiu, Head of Strategic Marketing and New Business Development at BASF
Bridging People & Process
“His unique approach sits right in the middle of being process-oriented and being people-oriented, so he has a great way of communicating complex and foreign ideas through simple and familiar terms.”
Andrew Digiacomo - Owner, Bluefire Marketing
Leadership that Energizes Teams
“Tony’s optimism in the face of challenge is infectious with teams.”
Claus Jacobs - Vice President of Business Management, BASF
Transformational Leadership
“One of Tony’s notable strengths is his talent for helping our teams fully develop and refine their ideas. He skillfully applies frameworks that take our deliverables to new heights, consistently surpassing our client’s expectations.”
Seth Snyder - Consulting Director
Empowering Others
“Tony is kind and understanding. And most importantly, he showed me the inside ropes, gave me tutorials on internal resources I could tap into.”
Team Member
Marketing Excellence & Execution
“The level of expertise and professionalism that Tony brought to the project was as good as I’ve seen in 21+ years working in digital marketing and infrastructure.”
Edward Foster - Principal, Precision Digital
Leadership Under Pressure
“Tony helps teams rise above the fray to solve problems.”
Consulting Partner
NEED A FASTER, PROJECT-BASED START?
Jump Start Workshop
A fast, affordable way to get clarity. In just a few weeks, you’ll have your best growth paths identified with a practical action plan tailored specifically for your business. With 20+ years of experience across sales, marketing, and consulting, we quickly spot what matters most.
Outcome: Clear priorities and a roadmap for immediate wins.
Practical Roadmaps
Receive a detailed plan that matches your goals with the right people, tools, and approaches. Our roadmaps bridge the gap between your big ideas and real-world execution, while our product and project prioritization matrices ensure you’re investing in what actually works.
Outcome: Actionable plans, optimized resource allocation, and measurable results.
Expert Execution Support
Get things done. Whether through our direct expertise, trusted partners, or our global network of specialized consultants, we ensure your projects achieve their intended impact.
For instance, leverage our proven 4-phase go-to-market framework (Learn, Plan, Build, Execute). This approach breaks down silos between your marketing functions and aligns your team around clear milestones, from hypothesis to successful launch.
Outcome: Efficient execution, minimized risk, and sustained results.
Three Ways to Work With Client Growth Partners
Fractional CMO Leadership
Get an experienced executive who sets direction and stays involved.
Tony works with your leadership team to evaluate growth opportunities, establish priorities, develop the plan, and guide agreed internal and external resources through execution.
For established B2B companies that need ongoing commercial marketing leadership without a full-time CMO.
Strategic Marketing Projects
Get a clear recommendation before making your next investment.
Evaluate a growth opportunity, investigate an underperforming product or service, assess marketing investments, or determine where your go-to-market strategy needs to change.
Each project has a defined business question, agreed scope, deliverables, investment, and endpoint.
Fractional CMO Coaching
Get experienced executive guidance on your marketing decisions.
Work directly with Tony to review results, evaluate spending, challenge assumptions, and determine what deserves attention next.
Monthly coaching can stand alone or be combined with separately defined SEO and social media services.
HOW YOUR EXPERIENCE WILL BE DIFFERENT
Real-World Insights, Not Theory
Your customers’ operations and market cycles become the foundation of your approach. This creates momentum by connecting your efforts to what actually matters to them.
From Detractors to Drivers
Hidden obstacles in your team dynamics transform as skeptics’ pushback becomes valuable insights. You’ll solve problems that typical consultants miss by going around people and teams to build real momentum.
Access to the Right Experts, Every Time
Unlike firms that send whoever’s available, you get access to a network of thousands of specialized consultants worldwide as well as a small group of trusted partners. This means the exact expertise you need, precisely when you need it, whether it’s AI, marketing, sales, operations, finance, or technology.
A Practical Approach to Choosing and Executing Growth Priorities
We connect business strategy with the people, resources, and accountability required to put decisions into action.
1. Decide What to Stop, Start, or Continue
Review current activities, investments, sales performance, and organizational resources.
Identify work that deserves continued support, initiatives that may need to change, and opportunities to redirect resources.
2. Prioritize the Right Growth Opportunity
Evaluate potential Growth Plays, each defined by a product or service, target market, and buyer.
Consider customer needs, competitive differentiation, commercial potential, risks, and your organization’s ability to execute.
Determine which opportunities deserve priority, further validation, or deferral.
3. Align the Team and Lead the Work
Translate the chosen priorities into a coordinated plan with clear responsibilities, resources, and performance measures.
In ongoing leadership engagements, Tony works across the agreed internal teams and outside specialists to address obstacles, maintain accountability, and guide execution.
As results and conditions change, the team revisits its priorities and adjusts the work.
SPEAKING ENGAGEMENTS
Anchor Speaking Engagements
Ensure your participants leave with the confidence and tools to turn their new knowledge into action.
Includes skills to persuade their leadership, prioritize initiatives, and drive change.
“Tony has a great stage presence”